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Business Model Innovation Basics Series - Part 1: What is a Business Model?

The BMI Lab Blog

It can be defined as a holistic view of a company's bundle of products and services that are of value to the customer (Osterwalder 2004). Radical innovations are similar to evolutionary innovations - but the leap of innovation is more comprehensive. Industrial & Corporate Change, 11(3), 529-555.

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When innovation led to a reversal of fortunes

hackerearth

“The iPod certainly raised the awareness of Apple and opened up the brand to consumers that may have had misconceptions about the Mac and may not have considered it in the past,” said industrial analyst Ross Rubin. Disruption just wasn’t working for the Billund-based company. Bionicle” was the only saving grace. Fingers crossed!