Business Model Innovation Basics Series - Part 1: What is a Business Model?
The BMI Lab Blog
JUNE 29, 2022
It can be defined as a holistic view of a company's bundle of products and services that are of value to the customer (Osterwalder 2004). Business Models in the context of Innovation A common way to differentiate innovations is the categorization according to two generic characteristics: 1. The object of innovation 2.
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