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PLM Re-Birth at McDonald’s: How to Maximize Value in a Decentralized Organization

Innovation Excellence

McDonald’s, the world’s largest fast food restaurant chain, began its product lifecycle management (PLM) journey in 2005. [note these videos are from 2015].

Video 52
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What is innovation management and why your organization needs it

hackerearth

Innovation management initiatives focus on disruptive or step changes that transform the business in some significant way. For instance, an emerging business is likely to be focusing on one main product, unlike a mature organization that is looking to fortify its position in the market or find new, disruptive innovations.

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article thumbnail

What is innovation management and why your organization needs it

hackerearth

Innovation management initiatives focus on disruptive or step changes that transform the business in some significant way. For instance, an emerging business is likely to be focusing on one main product, unlike a mature organization that is looking to fortify its position in the market or find new, disruptive innovations.

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When innovation led to a reversal of fortunes

hackerearth

He focused on a few target products and services and he did them well. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. Disruption just wasn’t working for the Billund-based company. Source: [link].