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The Innovation Generation Has Arrived

Legacy Innovation Group

Once upon a time, in the heyday of the Industrial Age, a young marketing, design, or engineering student would graduate from college and go to work for a large corporation, slowly melding into the steady, rhythmic din of bureaucratically-managed, organizationally-structured execution work in product development.

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Innovation’s New World Order

Innovation in Practice

Instead, we’ve shown that what matters is a company’s ability to translate its innovation spending into superior products and services via superior end customer insight and R&D portfolio management. AUTHOR BIO: Barry Jaruzelski is a thought leader on innovation for Strategy&, PwC’s strategy consulting business.

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