Interview with Design Thinking Leader Steven Forth on What Makes Business Model Innovation So Challenging
IdeaScale
AUGUST 24, 2021
Ibbaka is a consulting and technology development company focused on helping companies bring innovations to market and to help them to scale. Back in 2006, I encountered Tom Nagle’s work on pricing and read his classic book The Strategy and Tactics of Pricing. I actually got a surprising amount of hate mail on this! .
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