PLAYING IT SAFE IS THE MOST DANGEROUS THING YOU CAN DO
Innovation 360 Group
SEPTEMBER 22, 2019
At the same time, big box retailers started selling CDs at massive discounts to hold onto customers that were disappearing into ecommerce. In 2006, the massive Tower fell, going from profitability to bankruptcy in a few years. Consumers want the latest and greatest, and they aren’t necessarily loyal to a brand or even a concept.
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