Idea to Value
JUNE 28, 2023
Some people still debate whether creativity is something which only certain people are born with, or whether it can be developed in everyone. Well, we have already previously seen that creativity is determined more by our nurture (upbringing) than by our nature (genes we are born with).
Idea to Value
JANUARY 28, 2022
What is the link between intelligence and creativity? And can you be creative without being intelligent, or do you need a minimum level of intelligence to achieve great creative feats? This has been a question posed since creativity research began seriously in the 1950s. And it has a long, controversial history.
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Tullio Siragusa
AUGUST 14, 2023
When he took the reins at Ford in 2006, the company was facing dire financial straits. This method involves empathetic understanding, ideation, and experimental phases to address challenges innovatively. Fresh eyes can sometimes spot potential that those deeply entrenched in the industry norms may miss.
IdeaScale
FEBRUARY 26, 2019
The word “crowdsourcing” was first used in 2006 and in the context of Flickr. Oftentimes, companies can use crowdsourcing to ideate for a new product or product name ideas, such as the chip company Frito Lay with new chip flavor contests. No longer used that exclusively, crowdsourcing refers to any collective effort to achieve an end.
BrainZooming
OCTOBER 13, 2015
We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. BTW, A Word about Personalization.
Innovation 360 Group
SEPTEMBER 22, 2019
In 2006, the massive Tower fell, going from profitability to bankruptcy in a few years. Innovation is the creative destruction of innovation where entrepreneurs combine exiting elements ins new ways, as the economist Joseph Schumpeter defined it, has never been more clear than it is right now.
IdeaScale
FEBRUARY 26, 2019
The word “crowdsourcing” was first used in 2006 and in the context of Flickr. Oftentimes, companies can use crowdsourcing to ideate for a new product or product name ideas, such as the chip company Frito Lay with new chip flavor contests. No longer used that exclusively, crowdsourcing refers to any collective effort to achieve an end.
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