The Role of Innovation in New Product Development: Three Approaches for Success
Qmarkets
OCTOBER 7, 2020
The Lego Company for example, consistently use crowdsourcing as a means of sourcing new product ideas, using their community to contribute to the creative NPD process. If an idea gains 10,000 supporters (or votes) from other members, it is considered for production in a ‘Lego Review’.
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