Remove 2007 Remove Product Development Remove Roadmap Remove Underperforming Technical Team
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Get Real About Your Company’s Future

The Inovo Group

When Apple introduced the iPhone in 2007, Research in Motion (RIM) was a major player in a worldwide market that sold about one billion cell phones annually (the term “smartphone” was new). Technology roadmapping? Would it have a new product development or innovation process? Conduct market research?