Innovation Strategy – Pat McGauley and a New Beer in Town
BrainZooming
JANUARY 27, 2016
The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. ” Pat credited InBev (which merged with Anheuser-Busch in 2008) with introducing the idea of renovation to the organization.
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