Your Guide to Incremental Innovation: Examples and Lessons from Global Brands
Qmarkets
AUGUST 23, 2023
Since launching the program in 2008 with a simple point-earning mechanism, over time the company has added a variety of different features, from gamification and personalized offers to mobile ordering and even NFTs. It enables continuous learning. Another example of incremental service innovation is the Starbucks Rewards Program.
Let's personalize your content