Great to Good Innovation
IdeaSpies
FEBRUARY 21, 2019
I’m going to talk about how, in the 21st Century, we need ‘Goodness’ more than ‘Greatness’ when it comes to innovation. Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. If I asked you to name some innovations of the 20th Century, which ones would you think of?
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