The 10 Reasons People Buy New Products
New Markets Advisors
MARCH 26, 2019
Meanwhile, a study of my past research projects would suggest that consumers tend to buy products for a relatively small number of primary reasons?—?at In a project I did with a major retailer, we found that consumers highly valued a company’s ability to curate a selection of the best products. In 2009, just 10% of U.S.
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