Leapfrogging

JULY 29, 2015

Target has held a “Black Friday in July” event since 2010. Looking further back, American advertisers began using Christmas in July themes to promote summertime deals and sales as early as 1950 – stemming from the fact that most retailers tended to sell Christmas goods around July to make room for new holiday inventory.

LEAN 100

LEAN Innovation Video Study 100

Leapfrogging

JULY 29, 2015

Target has held a “Black Friday in July” event since 2010. Looking further back, American advertisers began using Christmas in July themes to promote summertime deals and sales as early as 1950 – stemming from the fact that most retailers tended to sell Christmas goods around July to make room for new holiday inventory.

LEAN 100

LEAN Innovation Video Study 100

InnovationTraining.org

SEPTEMBER 12, 2019

You’ll probably remember Steve Jobs releasing the first ever iPad back in 2010. Rather than leaning on agencies for ideas and new ways of marketing devised through layered assumptions, clever theories and cliché discussions around “what millennials want”, lean on your customers instead. The Big Idea vs The Execution.

Marketing 40

Marketing Technical Review LEAN Design 40

Leanstack

OCTOBER 23, 2014

Last time, I showed you how to model a multi-sided business using a Lean Canvas. While a slower initial user adoption rate, Facebook demonstrated much higher (2X) user retention and engagement rates which translated to much better ROI for their customers (advertisers). monthly page views per user. MySpace came in at 261.8

How To 52

How To LEAN Engagement Strategy 52

hackerearth

MAY 12, 2017

The world is moving around you - customer expectations are changing, competitors are always catching up and threatening to take away your business.”. Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Source: www.everestbusinesscoaching.com.

Innovation 40

Innovation Disruption Marketing Underperforming Technical Team 40

The BMI Lab Blog

JANUARY 26, 2018

Lean value” focus: This approach is supported by the nature of the market. The success cases for every company on this list illustrate the points above: experimentation and iteration, creative adaptation, “lean value focus,” and global ambition. In 2010 Taobao had close to 80% of the C2C market in China, entirely displacing eBay.

Technical Review 73

Technical Review Innovation LEAN Marketing 73