Crowdsourcing ideas: sexy ideas get implemented
Norbert Bol
APRIL 10, 2016
new product development) by an undefined, generally large group of people in the form of an open call. The sourcing of ideas occurs on online idea crowdsourcing platforms that are open to everybody who has access to the Internet and no specific training or expertise is needed. Literature. Schemmann, B., Herrmann, A. Chappin, M.
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