BrainZooming

MARCH 30, 2017

The folks at Armada Corporate Intelligence profiled a Bloomberg Businessweek story on Fanatics , the sports apparel manufacturer and marketer, in its Inside the Executive Suite. It also uses its agile strategy to market apparel for niche opportunities where it might sell as few as ten t-shirts. via Shutterstock.

Strategic Thinking 40

Strategic Thinking Agile Disruption Strategy 40

BrainZooming

JANUARY 27, 2016

The Kansas City American Marketing Association monthly lunch addressed that question. On a market segmentation chart, Pat was making the point that there are multiple ways to grow from innovation. The innovation team spent 15% of its time on core brand renovation to enhance competitiveness. – Mike Brown.

Strategy 40

Strategy Strategy Strategic Thinking Innovation 40

MSSBTI

SEPTEMBER 1, 2018

To this point, you relied on rational thinking and analysis. All you had to pay attention to was perhaps a few competitors and partnerships, and your market was fairly stable. Now you have many products across multiple markets and numerous partners and when you make a decision your competitors are countering.

Technical Review 45

Technical Review Leadership Analysis Change 45

Adam Hartung

FEBRUARY 24, 2016

2 – In March, 2010 AdAge ran a column about WalMart being “stuck in the middle” and effectively becoming the competitive “bulls-eye” of retailing. There was no strategic thinking happening at WalMart, as executives believed there would never be a need to change the strategy. WalMart is huge.

Trends 36

Trends Competition Company Marketing 36