Great to Good Innovation
IdeaSpies
FEBRUARY 22, 2019
Between 1996-2001, Jim Collins’ team researched and wrote a bestselling book called Good to Great. did a follow-on study that found 32 of the 50 companies described in these books to only matched or underperformed the market over their subsequent 15-to-20-year period. Unicorns, Decacorns and Hectocorns are the theme of the present era.
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