The Case for Dual Innovation
Tim Kastelle
APRIL 30, 2016
This trend is even more pronounced among strong innovators, with those pursuing a centralized approach rising from 68 percent in 2013 to 71 percent in 2014. Similarly, about 70 percent of disruptive innovators also lean toward a more centralized approach. Accenture: 2015 US Innovation Survey. Source: Accenture.
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