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Balancing Innovation via Organizational Ambidexterity – Part 3

Integrative Innovation

As Geoffrey Moore [2] has pointed out, breakthrough innovations need to “cross the chasm” between the initial customers and the majority of the market. Actively managing the market introduction therefore increases significantly the likelihood of success for radical innovations.

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What is innovation management and why your organization needs it

hackerearth

Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions. It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of Design Thinking for Strategic Innovation. Emerging Trends.

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What is innovation management and why your organization needs it

hackerearth

Innovation Management is about more than just planning new products, services, brand extensions, or technology inventions. It’s about imagining, mobilizing, and competing in new ways,” says Idris Mootee, author of Design Thinking for Strategic Innovation. Emerging Trends.