2014 Big Data LEAN Radical Innovation 
Paul Hobcraft
MARCH 27, 2018
BCG rightly is pointing out from their research that digital innovation is just taking over everywhere. They point out that since 2014, only four types of innovation and that are all related to digital, have grown increasingly in importance in their pursuit by companies. So the need to innovate comes from digital as the source.
Integrative Innovation
JANUARY 27, 2016
Adapted from: https://nbry.wordpress.com/2014/06/27/massive-platforms-for-cocreation-the-new-normal-22/. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof. Tip: Tim Kastelle has posted a worthwile series on how to implement lean startup for innovation initiatives.
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