Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go
BrainZooming
OCTOBER 13, 2015
We haven’t talked about stealing (or copying) ideas as a creative strategy for some time. Translated into a creative strategy formula, it’s an example of “Lead, Copy (1 and 2), Swerve, Integrate, Go.” Here’s how this creative strategy formula plays out between two well-known consumer brands. Superstar, BFF, Sweetie, etc.).
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