Creative Strategy Formula – Snickers and Lead, Copy, Swerve, Integrate, Go
BrainZooming
OCTOBER 13, 2015
Fast forward to 2014, and the Coca-Cola brands introduce the “Summer of Sharing” packaging promotion. In a recent creative thinking workshop, we spent significant time discussing how to enable consumers to customize and personalize a product. Rapidly deploy effective strategic thinking exercises to spur innovation.
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