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Branding Strategy – 3 Keys to Engaging Your Internal Brand Team

BrainZooming

I’ll be presenting a Brainzooming workshop on internal branding strategy at the Brand Strategy Conference in New York, April 6-8. The workshop, while drawing on material from my Fortune 500 work, springs from multiple conversations at the 2015 Brand Strategy Conference. 3 Keys to Engaging Your Internal Brand Team.

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Innovation Strategy – Pat McGauley and a New Beer in Town

BrainZooming

What’s the story on the innovation strategy for beer? Rather than playback the various innovation strategy stories Pat McGauley shared, here is a sampling of quotes and points he made that stood out as great thought starters: Not all innovation strategy inside a company is created equal. Pat formed two innovation teams.

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Strategic Direction – Listening for Divine Messages

BrainZooming

Our motivation is to help you daily, and we will do everything we can to fulfill on the promise even better in 2016 than we did in 2015. For organizational innovation success, contact The Brainzooming Group to help your team be more successful by rapidly expanding strategic options and creating innovative growth strategies.

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Creative Thinking – 5 Ideas for How to Make Money from Your Passion

BrainZooming

Charles Westcott (@TaichiCharlie) November 26, 2015. We haven’t tackled that topic previously, so the first creative thinking move was sketching out a matrix comparing the degree someone is able to express a personal creative version versus how much they are getting paid for it. This strategy focuses on marketing and distribution.

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The 10 Telltale Signs of Future Troubles for WalMart

Adam Hartung

There was no strategic thinking happening at WalMart, as executives believed there would never be a need to change the strategy. There was no strategic thinking happening at WalMart, as executives believed there would never be a need to change the strategy. The move to on-line shopping was clearly a force.

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