2017 Marketing Product Development Strategic Thinking 
BrainZooming
FEBRUARY 28, 2018
That sentiment all revolves around our content marketing strategy. He changed jobs early in 2017 and re-subscribed to the blog with his new company’s email address. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Brainzooming Has an Answer!
BrainZooming
FEBRUARY 22, 2018
An article in The Wall Street Journal by Paul Ziobro shares an report on how toy manufacturers, including Mattel and Hasbro, are accelerating their new product innovation processes. The brands want to capitalize on market growth stemming from toys tied to popular social media themes. Listening to the Market in Multiple Ways.
The Inovo Group
MAY 14, 2018
When Apple introduced the iPhone in 2007, Research in Motion (RIM) was a major player in a worldwide market that sold about one billion cell phones annually (the term “smartphone” was new). Conduct market research? Would it have a new product development or innovation process? Technology roadmapping?
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