BrainZooming

NOVEMBER 2, 2016

What are basic brand strategy moves to quickly take an older brand into today’s market? We raised the question yesterday of how brands rekindle, dust off, improve, innovate upon, and reintroduce themselves to the market. Example – A cereal or candy brand marketing itself as a brand you remember from childhood).

Strategy 40

Strategy Strategy Exercises Strategic Thinking 40

BrainZooming

JANUARY 9, 2018

As of December 2017, The Knit Show has had over a quarter of a million views in at least 19 countries. EAG: I think it’s the fact that when you saw that the market wasn’t doing what it had been doing, you took things into your own hands and found a way to do it anyway. Photo: Harper Point Photography. I’m like, WHAT?!

Creativity 0

Creativity Video Project Marketing 0

The Inovo Group

MAY 14, 2018

When Apple introduced the iPhone in 2007, Research in Motion (RIM) was a major player in a worldwide market that sold about one billion cell phones annually (the term “smartphone” was new). Conduct market research? Would it have a new product development or innovation process? Would that company invest in R&D?

Technical Review 45

Technical Review Trends Underperforming Technical Team Disruption 45