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How Traditional Ad and PR Agencies Can Compete with Tech Companies in the Digital Era

Tullio Siragusa

The Largest Agency Market North America Market size : The advertising market in North America was valued at over $200 billion in 2020, with a projected growth rate of 2–3% in the coming years. Competition: The advertising and communications industry in North America is highly competitive, with many players vying for market share.

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8 External Innovation Sources You should know

ITONICS

By the end of 2020, Evonik will direct € 100 million worth funding for the topic of digitalization in strategic partnership with IBM and the University of Duisburg-Essen. Startups aggressively experiment with new technologies; artificial intelligence, robotics, or blockchain to come up with futuristic ways of providing business value.

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8 External Sources of Innovation

ITONICS

By the end of 2020, Evonik will direct € 100 million worth funding for the topic of digitalization in strategic partnership with IBM and the University of Duisburg-Essen. Startups aggressively experiment with new technologies; artificial intelligence, robotics, or blockchain to come up with futuristic ways of providing business value.