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Taking Final Ideas to Market is the Hardest Part

Paul Hobcraft

There is far more emphasis on this final step within the Horizon 2020 funds to show ‘proof of concept’ or commercial value than in the past and that is a good thing. Suddenly it is down to a small team to tackle this execution stage and all it means. The back-end of innovation, executing, is the rugged part.

Marketing 235
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5 Innovation Trends of 2018 that will Disrupt the Corporate Landscape in 2019

Qmarkets

The Avengers teamed up with the squad from Guardians of the Galaxy to face down Thanos. Corporations are increasingly looking to pioneering new technologies to increase employee engagement and expand their market base. However, the growing prominence of the phygital component of this network is a fairly recent development.

Trends 74
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When innovation led to a reversal of fortunes

hackerearth

The company created an experience “around” the movie and engaged its buyer compellingly and completely. That is the lesson learned at Lego — just in time,” says David Robertson, Professor of Practice teaching Innovation and Product Development at Wharton. If you thought GameCube was bad, Wii U was worse. Source: [link].