Tullio Siragusa

JANUARY 2, 2023

Design thinking can be a useful approach to conduct market research and understand the target market’s needs, competitors, and market trends. Here are some key steps to use design thinking when conducting market research: Empathize: Understand the target market’s needs, pain points, and challenges.

Marketing 62

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Gijs Van Wulfen

MAY 5, 2017

As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo. When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space.

Innovation 63

Innovation Technology Conference Ideation 63

Gijs Van Wulfen

NOVEMBER 7, 2016

As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo. When a major design conference came to town in 2007, they saw an opportunity to earn some extra cash by renting out their spare floor space.

Technical Review 63

Technical Review Innovation Technology Resources 63