Advertising Design Thinking Innovation Management 
Gijs Van Wulfen
MAY 5, 2017
That’s why I am sharing with you the following highlights of The Innovation Maze. 15 obstacles are hindering innovation at its start. As speaker on innovation I have been traveling around the world meeting innovators, managers and CEOs in different cultures: from Canada to Cape Town; and from Turkey to Tokyo.
Gijs Van Wulfen
NOVEMBER 7, 2016
However, the “Fuzzy Front End” is unfortunately the least well-structured part of the innovation process, both in theory and in practice.” [ii]. 15 obstacles are hindering innovation at its start. I start my workshops asking them the direct question, “What are your main struggles at the start of innovation?”
Idea to Value
NOVEMBER 7, 2022
However, these processes are not designed to work with innovation projects, where there is no clear plan, or even a confirmation that the innovation idea will actually work once it is delivered. There is no clarity on what innovation teams need to do in order to successfully deliver a project. But do not fear.
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