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Co-creating for marketing success: Why customers are the new marketing agency

InnovationTraining.org

And this could be due to one very large presence that stands between you: your agency. Marketing and advertising agencies have long been the purveyor of ideas. For example, when they wanted to improve their website and mobile experience, they didn’t just gather their internal brand and tech teams together to decide what it looks like.

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A New Model to Start Innovation

Gijs Van Wulfen

The start of innovation is described by Wikipedia as the messy getting started period of a new product development process. It is in the front end where the organization formulates a concept of the product or service to be developed and decides whether or not to invest resources in the further development of an idea [i].