Remove Advertising Remove Disruption Remove LEAN Remove Product Development
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The Science of How Customers Buy Anything

Leanstack

A basic tenet of running lean is validating a product or feature ideally without having to build it first. This makes complete sense when you look at every product or feature as its own customer factory. A new baby is a significant life-changing event that pushes people to seek out all sorts of new desired outcomes or products.

LEAN 52
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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. He focused on a few target products and services and he did them well. Disruption just wasn’t working for the Billund-based company. It is a story of disruptive innovation. and Apple came back.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

The Outpost is on the lookout for innovations that: Could become threats that could lead to the disruption of the corporate parent. Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

The Outpost is on the lookout for innovations that: Could become threats that could lead to the disruption of the corporate parent. Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets.

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How to Set Up a Corporate Innovation Outpost That Works

Corporate Innovation

The Outpost is on the lookout for innovations that: Could become threats that could lead to the disruption of the corporate parent. Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive offerings for new markets.

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How to Set Up a Corporate Innovation Outpost That Works

Steve Blank

The Outpost is on the lookout for innovations that: Could become threats that could lead to the disruption of the corporate parent. Could allow the corporation to be disruptive by entering adjacent markets to the ones it currently serves. Could create and introduce new and disruptive products and/or services for new markets.