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8 Types of Innovation in Business: A Comprehensive Guide

Qmarkets

In this guide, we’re unpacking eight critical types of innovation that businesses leverage to carve out their niches, disrupt markets, and write their success stories. Radical innovation is about making significant leaps forward, often creating new industries or reshaping existing ones.

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When innovation led to a reversal of fortunes

hackerearth

Jobs began by changing the company’s image and ran his “Think Different” advertising campaign, which glorified individuality. Even though the Mac business was picking up, it was only in 2001, with the release of the iPOD (now retired) disrupting the digital music market, did Apple start soaring. It is a story of disruptive innovation.