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IA Summit 09 - Day 1

Boxes and Arrows

Portable Research: Observing Users on the Go – Nate Bolt As technology becomes increasingly portable, mobile, and ubiquitous, new challenges to traditional ethnographic user research arise. Yet UX designers don’t always seek to understand the advertising business model so they can maximize revenue.

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Should You Build or Buy Your Generative AI Solution?

Planview

Content generation and enhancement GenAI tools are adept at creating high-quality, engaging content for marketing, such as product descriptions, blog posts, and advertising copy, using internal development boards and product management documentation to seed the content.

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A Beginner’s Guide to Web Site Optimization—Part 3

Boxes and Arrows

Or imagine if a customer support agent was trying to help users through the website’s forgot password flow, unaware that the customer was seeing a different version due to an A/B test that your team was running. To avoid these types of problems, I recommend a three-step communication program: Pre-test notification. Test results.

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The Key to Effective Value Proposition Development

Taivara

The goal of this document is to help you understand the pain and motivations of your customer. Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. You can also review [link] to see how a competitor’s message. Make sure you document them.

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We Don’t Research. We Build.

Boxes and Arrows

The idea was basically to turn commercial spaces into the comments thread below any HuffPo story (granted, a way to place more advertising in front of people). The company was composed of the founder, fresh from B-school; a technical lead also just out of school; a few engineers; and sales/marketing, which was already pitching to companies.