BrainZooming

JANUARY 23, 2018

5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.

Strategy 95

Strategy Strategy Marketing Strategic Thinking 95

BrainZooming

JANUARY 7, 2016

Yes, I’m serious about that strategic thinking question. If you struggle with those questions, take a time out right away and do the strategic thinking needed to get back in touch with the love in what you do. While its clients are businesses, it is ultimately a part of a consumer market that is ALL about love.

Strategic Thinking 40

Strategic Thinking eBook Strategy Strategy 40

BrainZooming

OCTOBER 16, 2018

I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy.

Creativity 79

Creativity eBook Creative Thinking Strategic Thinking 79

BrainZooming

OCTOBER 28, 2015

We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. If you are a marketer hoping to deliver smart performance for your brand, stay away from extending your branding strategies haphazardly into fears about your brand. If you do that, it’s a REALLY scary mistake!

Strategy 40

Strategy Strategy eBook Strategic Thinking 40

BrainZooming

OCTOBER 13, 2015

In 2006, Snickers switched its logo out in an advertising campaign. Are you prepared to take better advantage of your brand’s customer and market insights to generate innovative product ideas? Download this free, concise eBook to : Identify your organization’s innovation profile.

Creativity 40

Creativity Strategy Strategy eBook 40