BrainZooming
JANUARY 23, 2018
5 Ways to Open Branding Strategy to Multiple Marketing Agencies. Here are five things we do to bring other marketing agencies in early to set them up for implementation success: Invite the partner organizations into all the planning activities for developing the branding strategy. Photo via Shutterstock.
Acuvate
DECEMBER 20, 2018
Marketing teams in most CPG organizations mostly use primary and secondary research data available, to optimize their marketing strategy. While this is important, you may be missing an important piece of the puzzle if you’re not taking into consideration the effectiveness of your marketing outreach too.
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BrainZooming
FEBRUARY 8, 2016
Maybe for the first time in many years, I was more excited about the football than the advertising. There were questions about why the advertisers seem not to understand the value of integrating social media and digital with their $5 million thirty-second advertisements. Related posts YouTube Is Ruining Super Bowl Advertising!
BrainZooming
SEPTEMBER 18, 2015
I have always been a big believer that radio advertising – great radio advertising- was the most creative, and most difficult of the traditional advertising formats. Unfortunately there is also a tradition of really bad radio advertising. Which leads me to Content Marketing. Maybe I am not an early adopter.
BrainZooming
JANUARY 21, 2016
Our buddies at Armada Corporate Intelligence addressed what sections you should include in your go to market strategy plan in their “Inside the Executive Suite” feature. 10 Sections Your Go to Market Strategy Plan Should Include via Armada Corporate Intelligence. The term “go to market” strategy cropped up perhaps fifteen years ago.
BrainZooming
OCTOBER 16, 2018
I’m guessing that this all came together for me right then because I had been pitching a new client in partnership with an advertising agency. Download our FREE eBook: The 600 Most Powerful Strategic Planning Questions. This Brainzooming strategy eBook features links to 600 proven questions for: Developing Strategy. Innovation.
The Human Factor
APRIL 15, 2019
You could have the best product or service going but still be failing when it comes to the marketing success for your business. Marketing doesn’t have to be difficult and there is a huge variety of options that you use. Have a look at some of the top tips for improving your business’s online marketing.
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