User Research With Small Business Owners: Best Practices and Considerations
Boxes and Arrows
NOVEMBER 24, 2015
When interviewing small business owners and employees, it’s common for them to want to seize the opportunity to get insider information or training on whatever topic is being explored. When socializing your findings to a product team, building empathy for the participants and their challenges is key. Entertainment (e.g.,
65 
Let's personalize your content