Advertising Entrepreneurship Innovation Product Development 
IM Insights
MARCH 17, 2022
Understanding revenue and cost on a per unit basis for Startups/innovation projects is vital but even established businesses have a lot to gain from doing it right. 15:00) CAC over LTV is fundamental to understanding product performance and analysing specific customer segments. 43:00) A perspective on Product/Market-Fit (PMF).
Fehmida Kapadia
JANUARY 3, 2018
Paradigms of product development have shifted significantly in the last decade. The key tenet of agile and lean development is to quickly and iteratively build?—?test?—?learn. To reduce cost and time associated with the product development cycle, we have to start engaging with our customers early. Prototype?—?Test
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Corporate Innovation
DECEMBER 17, 2015
This is the fourth in a series about corporate innovation co-authored with Steve Blank. Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Now that your company had decided to set up an Innovation Outpost, how do you do it? How do you staff it? In what order?
Corporate Innovation
DECEMBER 17, 2015
This is the fourth in a series about corporate innovation co-authored with Steve Blank. Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Now that your company had decided to set up an Innovation Outpost, how do you do it? How do you staff it? In what order?
Corporate Innovation
DECEMBER 17, 2015
This is the fourth in a series about corporate innovation co-authored with Steve Blank. Steve and I are working on what we hope will become a book about the new model for corporate entrepreneurship. Now that your company had decided to set up an Innovation Outpost, how do you do it? How do you staff it? In what order?
Steve Blank
DECEMBER 17, 2015
This is the fourth in a series about corporate innovation co-authored with Evangelos Simoudis. Evangelos and I are working on what we hope will become a book about the new model for corporate entrepreneurship. ——– Now that your company had decided to set up an Innovation Outpost, how do you do it?
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