Unit Economics: How to Calculate CAC & LTV – It Depends
IM Insights
MARCH 17, 2022
The aggregate or business level doesn’t help when the product is still being developed, Product/Market-Fit is not yet established, a profitable channel is still to be determined, and so on. (11:00) 33:00) A bad dad joke from Elijah & a shoutout to Ana for the podcast post-production. (40:00) So what is the right CAC:LTV ratio?
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