Tullio Siragusa

FEBRUARY 26, 2024

Applying Design Thinking to Personal Growth and Innovation In today’s rapidly changing world, the ability to adapt and innovate is more crucial than ever, not just in the realm of product development but also in our personal and professional lives. It involves five key stages: Empathize, Define, Ideate, Prototype, and Test.

Design Thinking 62

Design Thinking Design Underperforming Technical Team Ideation 62

Boxes and Arrows

JANUARY 31, 2010

I built a team with a dedicated user researcher; information architect; interaction and visual designers and we even made a guerilla usability lab and had regular test sessions. As the Creative Director, I deferred authority to him to develop the product as he saw fit. This is an extreme example of where SCRUM went bad.

Agile 108

Agile Design Underperforming Technical Team Software 108

Moves the Needle

JUNE 3, 2016

We’ve learned from the collapse of Kodak, Blockbuster, RadioShack and other once-prominent organizations that a corporate culture designed to uphold and manage existing success can actually become the arch nemesis of an enterprise that needs to be agile in order to evolve to meet the needs of quickly changing global markets.

Underperforming Technical Team 83

Underperforming Technical Team Innovation Disruption Marketing 83

Moves the Needle

JUNE 3, 2016

We’ve learned from the collapse of Kodak, Blockbuster, RadioShack and other once-prominent organizations that a corporate culture designed to uphold and manage existing success can actually become the arch nemesis of an enterprise that needs to be agile in order to evolve to meet the needs of quickly changing global markets.

Underperforming Technical Team 72

Underperforming Technical Team Innovation Culture Disruption 72