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15 most important Innovation Theories your company should be using

Idea to Value

Suggested reading: This article on Effective Brainstorming , and this book by Bryan Mattimore, which elaborates our interview from the Innovation and Creativity Summit on various brainstorming techniques (premium content): 7 – Lean Innovation Management. 3 – Three Horizons.

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Future Trends 2021: Purpose & Co-creation

Be-novative

Instead of an ad or a beautiful picture, employees telling about their experiences being involved in purposeful projects travels way beyond any other message you can plan for. This is key for any innovation or co-creation process in order to drive results. CLIENT ENGAGEMENT DRIVES THE INNOVATION ROADMAP?—?Key DIGITALISATION?—?The

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