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Branding Strategies – A Scary Mistake for Southwest Airlines

BrainZooming

I’m not sure where to start with the brand experience problems for Southwest Airlines in this picture. The entire Southwest Airlines ticketing area was decorated for Halloween. We talk about Southwest Airlines frequently example in Brainzooming branding and content marketing workshops. Extending Branding Strategies Too Far.

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PESTLED360: Iron Out Key Driving Forces in Your Current Environment and Anticipate Future Ones

Innovation 360 Group

Are you confident in your strategic thinking, and your organization’s internal innovation competencies and skills? PESTLED illuminates current influences, but more importantly, it alerts you to rapidly approaching changes and market dynamics across industries. Do you have a roadmap for its short- and longer-term implications?

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Innovation Strategy – 6 Possibilities with Regulatory Constraints

BrainZooming

The “Inside the Executive Suite” article from Armada Corporate Intelligence profiled an intriguing innovation strategy example within a regulated industry. ” While the JetBlue example is an actual case study in the making, don’t limit your organization in thinking that’s the only strategy for innovating around regulations.