Board of Innovation
JUNE 5, 2022
2 Reasons: to accelerate the market and to make their technology the standard. Difference with ‘just an e-store’ is the creation of a totally new brand without any technical support.) This increases the company’s software product offerings, but it also enables the company to tap into previously inaccessible markets.
Board of Innovation
JUNE 5, 2022
2 Reasons: to accelerate the market and to make their technology the standard. Difference with ‘just an e-store’ is the creation of a totally new brand without any technical support.) This increases the company’s software product offerings, but it also enables the company to tap into previously inaccessible markets.
Integrative Innovation
JULY 21, 2014
On the other hand, by engaging with established firms, a startup acquires capabilities to develop and scale their business, e.g. supply chain and production capacity, sales and marketing channels and last but not least an existing customer base. But what kind of engagment with new ventures should be pursued?
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