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Start testing B2B ideas: The story of Health Catalyst

Strategyzer Innovation

You’ve just had an incredibly productive brainstorming session with your team where you collectively came up with dozens of ideas for new business models. While you would usually find yourself stuck in analysis paralysis and unable to choose which idea to go ahead with, you’ve decided to take a new approach.

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Digital Technology MoshPit

Gregg Fraley

The secret sauce in the design of a MoshPit session is how fresh thinking is scaffolded through the discovery and idea generation process. Nearly all brainstorming techniques, and even innovation frameworks, fall short in terms of helping people make new conceptual connections. This is not your Dad’s brainstorming.