Remove B2B Remove Demo Remove Marketing Remove Technical Review
article thumbnail

To Reach Today’s Business Buyers, Brands Must Embrace Brands for Humans Marketing

Brunner

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. At Brunner, we work with business brands like YellaWood on marketing to hearts, not businesses. Instead of B2B, it’s now B4H — Brands for Humans.

article thumbnail

You Are Being Digitally Disrupted – Do Something About It

The Inovo Group

An AI could be assisting virtually everyone throughout your business – operations, RD&E, sales, customer relationship, marketing, manufacturing, supply chains and innovation. What does a business do now in the face of rapidly advancing technologies for which the company does not have existing, well-developed competencies?

article thumbnail

The Key to Effective Value Proposition Development

Taivara

To do this, cast a wide net as you look at the market. Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. assumptions made about the idea and lead to tests that can help verify product/market fit. understand how they talk to the market.