Brunner

MARCH 1, 2024

If you lead marketing at a B2B company, how do you describe your customers? In today’s rapidly changing marketplace, your B2B customers are not your father’s customers. Instead of B2B, it’s now B4H — Brands for Humans. According to the Trust Radius study, 80% of millennials won’t purchase without reading a review.

Marketing 52

Marketing Technical Review Trends Study 52

Innovators Alliance

DECEMBER 4, 2018

Businesses rely on a range of resources to engage with their target audience: product demos, sales rep interactions, landing pages, and drip campaigns. Despite these multiple approaches, many SMBs miss a crucial resource in their nurture streams: customer reviews. “ Why Encouraging Customers to Leave Reviews Matters to Your Brand.

Technical Review 40

Technical Review Resources Engagement Technology 40

The Inovo Group

APRIL 17, 2017

This is the AI-assisted world that is the result of the internet-of-things, blockchain, advanced analytics, machine learning, natural language processing or other digital technologies being implemented today. On a practical level, the technologies and applications of AI are reaching a tipping point. Transforming Your Business.

Disruption 40

Disruption Artificial Inteligence Technical Review Tips 40

Taivara

JULY 23, 2018

Remember, every business is at a unique point in time with different customers, technologies, market clutter – it’s just different. You can also review [link] to see how a competitor’s message. If you’re selling a B2B product, start in the middle of the organization hierarchy. So, do the homework. Let the customer talk.

Underperforming Technical Team 38

Underperforming Technical Team Marketing Software Review LEAN 38