B2C Big Data Design Thinking Marketing 
Tim Kastelle
MARCH 13, 2016
BCG comments: (…) it appears that even within the technology sector, many companies are not getting the message; on average, only about a third of executives project big data and mobile will have a significant impact on innovation in their industries over the next three to five years.
Integrative Innovation
JANUARY 27, 2016
As can be seen from the figure below, co-creation platforms feature some special characteristics that have a major impact on shaping new market environments: Created solutions are integrated and often cross-industry. It requires a more deliberated approach, such as the lean startup process, design thinking or a combination thereof.
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