Remove B2C Remove Competition Remove Disruption Remove Social Innovation
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Orchestrating Design Thinking and AI for a People-Centric Business Future

Tullio Siragusa

Companies strived to deliver superior value to customers, which they identified as a more sustainable source of competitive advantage than merely having cutting-edge product technology. It’s a shift from business-to-business (B2B) and business-to-consumer (B2C) models to a more human-centric model: People-to-People (P2P).

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Key Issues in Innovation Management – Revisited – Part 2

Tim Kastelle

That means high integration costs – and another reason to be wary of new innovation. But incumbents would be willing to make changes if a new technology proves to be truly disruptive and the long-term benefits are worth it. This suggests, this path to explorative innovation may be more appropriate for them.