B2C Engagement Radical Innovation Strategy 
Innovation 360 Group
MAY 18, 2020
A new product development process that works at lightning speed requires new ways of working plus new ways of innovating. This applies to both B2B and B2C businesses and across industries. The fastest growing companies interpret innovation through multiple lenses. Fill up your pipeline with new, vetted ideas.
Integrative Innovation
JANUARY 27, 2016
Another example is the recently introduced strategy framework by Martin Reeves, Knut Haanæs, and Janmejaya Sinha from BCG. Here, dedicated strategies and innovation approaches are defined for different business environments, characterized by the factors predictability, malleability and harshness (see figure below).
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