User Research With Small Business Owners: Best Practices and Considerations
Boxes and Arrows
NOVEMBER 24, 2015
Does it matter if your study participants are from B2B vs. B2C companies? This isn’t a bad thing. Reporting tip #1: Provide context. When socializing your findings to a product team, building empathy for the participants and their challenges is key. Reporting tip #2: Limit, but embrace, variation.
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