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Business Model Innovation 2020? - From Lean Startups to Impact Startups.

The BMI Lab Blog

This thinking in “markets” and “technologies” changed with the rise of customer centricity, human centered design, and design thinking in the mid-2000s. A study by the Danske Bank in 2018 showed that already 10% of all Nordic startups are so-called Impact-Startups, which address at least one of the SDGs.

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